Marketing Tools

Marketing tools assist the market researcher in identifying potential customers to sell goods and services to.
Factors of population size, density, age composition, health, occupation, and daily activity help the researcher in finding opportunities in marketing.
These attributes determine market segments.
Finding out what each segment wants, how they express this, and how they can pay are important marketing issues.
These links should help you. If you know of other helpful links please pass them on to us.

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This page was prepared by Pinchas Richard Wimberly, webwright.

July 31, 2007