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The Five P's of Marketing
Product what are you selling,
who needs it,
who knows they need it,
who wants it?
| Products that sell on the Internet:
Software; games, utilities, ...
Wine, the original California favorite
Books
Travel |
Place
where is it,
how does the customer get it,
how can it be seen?
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The World or your neighborhood.
Only your server statistics can tell you. |
Price how much does it cost,
who sells for less,
who sells for more | Margin over costs
taxes
who pays for postage and packaging?
How do they pay; check, credit card, paypal,... |
Packaging
does the package sell the item,
does the package have value of it's own,
will the package survive until delivery?
| Is your on-line web site the "package"?
shipping needs
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Promotion
who knows about your product,
how do they know,
do they know in the best light,
where and for how much will you advertise?
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Email (to friends)
Discussion groups
link exchanges
banner exchange
search engines
paid advs on and off the web |
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Feedback
Add your voice to the discussion. Please tell us what you feel about the web page.
Your response does not have to be in perfect English.
All submissions are subject to editing.
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